At this Wednesday’s big event, a chief executive will introduce a new approach to the world. In a much-publicized speech, he’ll describe why we need to take this painful, necessary step into the future. With threats coming from all sides, he’ll detail the cost to the American public.

There are two major signs of market failure in the wireless industry right now: Service quality is often poor, and service price is always excessive. Brand a scarlet letter on AT&T and Verizon, the two biggest incumbents.

We got pretty upset when Verizon announced a new $350 early termination fee (ETF) on all "advanced phones," doubling the fee for many companies.

I've complained a good bit, both here and in filings to the FCC, about the state of the wireless industry. I yearn for better and more affordable wireless services, with devices sold independent of carriers, giving consumers real, meaningful choices.