CBS says the purchase will make it a top 10 U.S. Internet company with approximately 200 million monthly unique users worldwide. The CNET sites will be combined with CBS’s national and local interactive businesses.
CBS Corp. has agreed to acquire CNET Networks Inc., it was announced today by Leslie Moonves, president-CEO of CBS Corp.
CBS will make a cash tender offer for all issued and outstanding shares of CNET Networks for $11.50 per share, representing an equity value of approximately $1.8 billion. CBS said the deal will make it one of the 10 most popular Internet companies in the UnitedStates, with a combined 54 million unique users per month, and approximately 200 million users worldwide.
"There are very few opportunities to acquire a profitable, growing, well-managed Internet company like CNET Networks," said Moonves.
"CBS stands for premium content and unparalleled reach, and CNET Networks will add a tremendous platform to extend our complementary entertainment, news, sports, music and information content to a whole new global audience.
"Together, CBS and CNET Networks will have significant additional exposure to the fastest-growing advertising sector and can accelerate our growth through a number of new content, promotion and advertising initiatives.
"We could not be more pleased with the prospect of adding CNET Networks and its tremendous team of people to the CBS family. I look forward to working with Quincy Smith, Neil Ashe and the considerable combined talent at both companies, as we build upon our success."
Based in San Francisco, CNET Networks owns entertainment, news and information sites including CNET, ZDNet, GameSpot.com, TV.com, mp3.com, CNET news.com, UrbanBaby, CHOW, Search.com, BNET, MySimon and TechRepublic. The company, which CBS said reported “significant” profits in 2007 on revenues of $406 million, has a large international footprint, particularly in China.
Upon closing, CNET Networks' sites will be combined with CBS's stable of interactive businesses. These include CBS.com, CBSSports.com, CBSCollegeSports.com, MaxPreps.com, CBSNews.com, last.fm, Wallstrip, MobLogic, CBS Radio and CBS Television Stations digital media platforms, and the distribution network of the CBS Audience Network, which is made up of more than 300 partner Web sites and reaches 82 percent of all online users in the United States.
The board of directors of CNET Networks has unanimously approved the merger agreement and unanimously recommends that CNET Networks stockholders accept the tender offer and tender their shares.
The transaction is subject to customary conditions and is expected to be completed in the third quarter of this year.