Readership Institute-Northwestern University, July 9, 2008
By Mary Nesbitt

A new study tracking newspaper and online readership in 100 U.S. communities finds that reading customers aren't deserting newspapers at anything approaching the rate that advertising customers are. That is no consolation for newspaper company employees who are losing their jobs, and it's a challenge for a smaller staff to produce, sell and deliver a high-quality local news report for the people who want it.

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